Advance your Business

THE TAB IS ALMOST OPEN

JOIN THE WAITLIST TO ACCESS THE GAME-CHANGING BUSINESS COURSE FOR CHEFS, CREATORS, AND OPERATORS.

WHAT IS OPEN TAB

OPEN TAB® is a next-gen business and brand development platform born from the hustle of hospitality and built for the creators, chefs, operators, and entrepreneurs who are tired of guessing and ready to grow.

We’re not just teaching people how to build a brand — we’re giving them the receipts.
This is real business made real simple, created by industry leaders who know what it takes to survive, scale, and stand out.

Whether you're plating dishes, producing content, opening your first space, or figuring out your next pivot, OPEN TAB® is the course that meets you where you are — and helps you own where you're going.
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MEET YOUR TEACHERS

OPERATORS. VISIONARIES. BRAND BUILDERS. YOUR COACHES INSIDE OPEN TAB®.
When we say we’ve built it from scratch — we mean it.
Between the two of us, we’ve launched award-winning restaurants, nationally recognized brands, and multimillion-dollar hospitality experiences that have fed thousands, scaled across cities, and inspired a generation of creators and entrepreneurs.

We’re not theorists. We’re in-the-field operators who have burned the midnight oil in kitchens, built profitable businesses from basement kitchens to national stages, and helped transform broken restaurants into seven-figure machines.

Taught by industry leaders

Juwan is the force behind one of the most culturally forward hospitality portfolios in the country, with brands that fuse innovation, soul, and strategy. His creations include:

Umoja Food Group – The hospitality umbrella driving cultural innovation through food.

Rated Test Kitchen – A rotating fine dining tasting experience where every dish is rated live by the guests.
Rated Café – A fast-casual daytime concept rooted in bold flavors and local culture.
JR Gourmet – Private dining and catering at the highest level.
JRICE Spice – A developing product line offering globally inspired pantry staples.
Palate on Palette (Nonprofit) – Training the next generation of culinary creatives by fusing food and art.
Clout (In Development) – A groundbreaking tech platform that connects creators and brands for paid opportunities.

He’s been featured on Guy’s Grocery Games, awarded Missouri Chef of the Year, and is building a national footprint through live events, masterclasses, and soon — franchised restaurants and investment opportunities.
Featured teacher

Juwan Rice

Culinary Strategist |
Founder of Umoja Food Group

Taught by industry leaders

Tekie is known as the strategic mind behind some of Atlanta’s most talked-about restaurant and nightlife brands. With a sharp eye for aesthetics, culture, and operational infrastructure, he builds venues that don’t just open — they shift the market.

His teams portfolio includes:

Unknown – A mysterious, high-energy lounge that fuses culinary performance with exclusivity
Midway Wings & More – A casual, high-volume wings-and-comfort-food staple with loyal community following
Batsi – A globally inspired dining concept that merges rich flavor with artistic presentation
High Society Buckhead – A luxury restaurant-lounge hybrid curated for elevated nightlife and fine dining seekers
Cover Sports & Shows – A food-first entertainment venue built for live shows and full guest immersion
Xperience Sports Bar & Lounge – A bold, high-energy sports bar fusing great food, late-night hospitality, and cultural connectivity
Flo – A premium experiential dining space that captures the intimacy and rhythm of upscale nightlife
They’re behind the look and feel of multiple nightlife venues, events, and hospitality identities. He builds experiences that go viral without trying to — balancing sensory immersion with rock-solid back-end operations.

Featured teacher

MR.TEKIE

Creative Director | Operator | Brand Architect
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