The Tab is Almost Open.
Join the waitlist to access the game-changing business course for chefs, creators, and operators.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
What is OPEN TAB?
OPEN TAB® is a next-gen business and brand development platform born from the hustle of hospitality and built for the creators, chefs, operators, and entrepreneurs who are tired of guessing and ready to grow.
We’re not just teaching people how to build a brand — we’re giving them the receipts.
This is real business made real simple, created by industry leaders who know what it takes to survive, scale, and stand out.
Whether you're plating dishes, producing content, opening your first space, or figuring out your next pivot, OPEN TAB® is the course that meets you where you are — and helps you own where you're going.
MEET YOUR TEACHERs
Operators. Visionaries. Brand Builders. Your Coaches Inside OPEN TAB®.
When we say we’ve built it from scratch — we mean it.
Between the two of us, we’ve launched award-winning restaurants, nationally recognized brands, and multimillion-dollar hospitality experiences that have fed thousands, scaled across cities, and inspired a generation of creators and entrepreneurs.
We’re not theorists. We’re in-the-field operators who have burned the midnight oil in kitchens, built profitable businesses from basement kitchens to national stages, and helped transform broken restaurants into seven-figure machines.
JUWAN RICE
Culinary Strategist | Founder of Umoja Food Group
Juwan is the force behind one of the most culturally forward hospitality portfolios in the country, with brands that fuse innovation, soul, and strategy. His creations include:
Umoja Food Group – The hospitality umbrella driving cultural innovation through food.
Rated Test Kitchen – A rotating fine dining tasting experience where every dish is rated live by the guests.
Rated Café – A fast-casual daytime concept rooted in bold flavors and local culture.
JR Gourmet – Private dining and catering at the highest level.
JRICE Spice – A developing product line offering globally inspired pantry staples.
Palate on Palette (Nonprofit) – Training the next generation of culinary creatives by fusing food and art.
Clout (In Development) – A groundbreaking tech platform that connects creators and brands for paid opportunities.
He’s been featured on Guy’s Grocery Games, awarded Missouri Chef of the Year, and is building a national footprint through live events, masterclasses, and soon — franchised restaurants and investment opportunities.
MR.TEKIE
Creative Director | Operator | Brand Architect
Tekie is known as the strategic mind behind some of Atlanta’s most talked-about restaurant and nightlife brands. With a sharp eye for aesthetics, culture, and operational infrastructure, he builds venues that don’t just open — they shift the market.
His teams portfolio includes:
Unknown – A mysterious, high-energy lounge that fuses culinary performance with exclusivity
Midway Wings & More – A casual, high-volume wings-and-comfort-food staple with loyal community following
Batsi – A globally inspired dining concept that merges rich flavor with artistic presentation
High Society Buckhead – A luxury restaurant-lounge hybrid curated for elevated nightlife and fine dining seekers
Cover Sports & Shows – A food-first entertainment venue built for live shows and full guest immersion
Xperience Sports Bar & Lounge – A bold, high-energy sports bar fusing great food, late-night hospitality, and cultural connectivity
Flo – A premium experiential dining space that captures the intimacy and rhythm of upscale nightlife
They’re behind the look and feel of multiple nightlife venues, events, and hospitality identities. He builds experiences that go viral without trying to — balancing sensory immersion with rock-solid back-end operations.
Why It Hits Different:
Built from Hospitality, for Hospitality
We don’t just know the game — we’ve lived it. From prep lists to profit margins, this course is structured for the fast-paced world of chefs, operators, and creatives who make things happen. It’s not a lecture — it’s a system.
Made by Real Operators
We’ve launched restaurants, scaled catering companies, and flipped brands into income. You’ll get the exact strategies, SOPs, and tools we’ve used — no fluff, just real results.
No Gatekeeping — Just Game
We don’t hold back. You’ll walk away with pricing templates, pitch decks, payroll systems, and branding blueprints. Everything you need to build with confidence is in your hands.
Plug-and-Play Playbooks
Every module comes with customizable tools:
– Job descriptions
– Food cost calculators
– Branding guides
– Licensing checklists
These aren’t just lessons — they’re assets.
For Chefs, Creators, and Entrepreneurs
Whether you’re launching your first pop-up or scaling a lounge, OPEN TAB® meets you where you are — and gives you the blueprint to grow.
This is your tab. Now add value.
OPEN TAB is more than a course — it’s a business and branding revolution. Join the waitlist now to be part of the first class to build, launch, and scale your brand from the inside out.
OUR MODULES
MODULE 1: NEW OWNERS / EXISTING OWNERS
$25,000
💡 What This Module Is:
This is the blueprint we wish we had before launching our first space. It’s not fluff. It’s not theory. It’s the real systems, SOPs, budget templates, and brand playbooks used by owners who are successfully running and scaling venues right now.
Whether you're in the early idea stage or knee-deep in operations, this module delivers the roadmap, tools, and expert support to fix what's broken, fill in the gaps, and build a profitable, repeatable business model.
🧰 What You Get:
🖥️ Digital Access
The Ultimate Guide to Running a Successful Bar, Lounge, or Restaurant (eBook)
Top 10 Mistakes New Owners Make (Bonus PDF)
7-Day Action Plan to help you build momentum fast
Launch Checklist covering licenses, equipment, vendors, staffing, and marketing
60-Min Recorded Masterclass with Juwan + Tekie
Group Coaching Replay with live business Q&A
📊 Custom Tools & Templates
Startup Budget Builder + CapEx Cost Templates
Editable Menu Engineering Guide
Front & Back of House SOP Pack tailored by venue type
Daily, Weekly, and Pre-Opening Ops Checklists
Brand Strategy + 30-Day Social Media Calendar
📞 Live Coaching & Strategy Support
Access to Weekly Zoom Office Hours
Jump in with Juwan + Tekie for live Q&A, walk-throughs, and feedback on your progress.Private Community Access
Join our exclusive group chat where new and seasoned owners share wins, ask questions, and collaborate. No gatekeeping — just real support from people building alongside you.
🔥 BONUS: Private Venue Review
Submit your business plan, floor layout, or menu for personalized expert feedback on how to improve flow, profit, and branding before launch or relaunch.
🧠 The Transformation:
By the time you finish this module, you will:
✅ Know exactly how to open or fix your restaurant/lounge
✅ Understand how to price for profit
✅ Have all the SOPs and tools to run efficiently
✅ Build a brand that actually attracts and retains customers
✅ Know how to lead your team — not just manage chaos
✅ Gain confidence from direct access to seasoned mentors
You won’t just have a business — you’ll have a system.
POPULAR
MODULE 2: MANAGERS / OPERATORS
$10,000
🎯 What This Module Is:
This module is your secret weapon for training managers who act like owners. It transforms reactive, overwhelmed team leads into strategic, consistent operators who know how to lead shifts, optimize labor, control costs, and keep your business running at a high level.
Whether you’re an owner looking to level up your leadership team, or a manager aiming for a promotion — this is the playbook that teaches you how to run the business, not just survive the day.
🧰 What You Get:
🖥️ Manager Toolkit + Digital Training
Training Videos: Shift flow, scheduling, service pacing, labor control
Daily & Weekly Manager Checklist to stay accountable and consistent
Labor Planning Template to hit ideal percentages
Cost Control Tracker for food & beverage management
Team Communication Scripts to lead meetings, resolve issues, and set expectations
Certificate of Completion to showcase your skills to future employers or higher-ups
📘 Full Manager Academy Curriculum
4-Week Digital Course with practical lessons, systems, and templates
2 Live Zoom Workshops with Juwan + Tekie to walk through systems and answer real-world ops questions
FOH + BOH SOP Systems designed for bars, lounges, QSR, and fine dining
Scheduling & Labor Optimization Workbook to reduce overtime and improve productivity
Inventory Systems + Ordering Strategy Templates
Manager Evaluation Framework to assess and improve leadership performance
Roleplay Scenarios to build confidence in conflict resolution, guest recovery, and staff development
Direct Feedback on Your Systems: Submit real workflows for expert review
🤝 Live Support & Community
Weekly Zoom Office Hours with Juwan + Tekie — ask questions, get live coaching, and troubleshoot in real time
Private Group Chat with other operators, GMs, and leaders to share best practices, wins, and advice
Monthly Leadership Workshops for ongoing growth and development
🚀 Who This Is For:
First-time managers who need real tools to lead, not just survive
Bar managers, sous chefs, and shift leads being prepped for GM roles
Multi-unit operators and directors of ops who need consistent systems across locations
Owners who want to step back confidently knowing their team can run the business without them
Because your managers aren’t just running shifts — they’re protecting your profit.
📈 The Transformation:
By the end of this module, you’ll have:
Fully trained, confident leaders on the floor
A systemized approach to labor, inventory, and shift execution
Clear communication flows that prevent chaos
A loyal, respected team culture driven by leadership — not fear
Peace of mind as an owner or upper-level operator
Turn your team into a leadership machine.
Start now. Lead forever.
10X YOUR HOSPITALITY BUSINESS
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10X YOUR HOSPITALITY BUSINESS ✦
